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Seagram Building

 

Seagram Building is famous as a precedent-setting structure for modern corporate architecture in New York City. It is located on Park Avenue between 52nd and 53rd Street. It is also the most imitated high-rise of the last 50 years.

The building was designed by well-known German architect Ludwig Mies van der Rohe in collaboration with American Philip Johnson.This office tower was built in 1958 and is serving as the headquarters of the Seagram Corporation. It has 38 floors and is 516 feet in height.

 

Quick Facts: –

  • Phyllis Lambert who was the daughter of Samuel Bronfman, owner of Joseph E. Seagram & Sons played an important role in coming up with the innovative design.
  • Lambert also served as the director of planning for the project.
  • She rejected many designs before finalizing this one and some of the rejected designs were given by famous architects.
  • The minimalistic design of Seagram Building was to display its basic structure.
  • This building has been referred to as the millennium’s most important building by The New York Times architecture critic Herbert Muschamp.
  • Mies van der Rohe had a functional architecture philosophy saying ‘Less is more’. This building fulfilled the philosophy.
  • His design was strictly minimalistic because he didn’t extravagant decoration appealing.
  • A total of 1,500 tonnes of bronze was used in the construction of this building.
  • The concrete layer of the building’s actual steel frame was covered using bronze-toned I-beams.
  • It was one of the first buildings to have a public plaza out front for pedestrians and office workers.
  • The total cost of the building’s construction was approximately $36 million.

 

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